Kinkonomics – Sex Toy Pricing

Last week sex toy pricing was twice the topic on Twitter: British gay sex shop Clonezone announced a sale up to 75% which lead to a little shit storm because people felt they Clonezone would generally overcharge them. Later this week, Twitter user DiggerPup responded to my review of the Mister B Nipple Claws that you could get the barrels off eBay as diamond prongs for around £3.50 instead of the £30 Mister B charges for the sex toy. Since both topics are somewhat related and the topic of sex toy pricing is a constant one in my reader questions, I decided to blog about it today.

The Iconic Mr S Store on 8th Street in San Francisco. Maintaining such a big presence in a high-rent area is expensive.

Running a business creates a lot of costs beyond the purchase price of the goods sold: Rent, insurance, capital costs, wages, income and value added taxes and many more. When the business manufactures own goods, the prices for workshop equipment, defective work and research & development also needs to be priced into the product price. If you are a multi-channel retailer (which means running an online and a brick & mortar business at the same time), your prices have to have a mixed calculation: Being competitive towards other online retailers, being the same offline and online and still covering the costs of stationary stores (for example store rent in the gay district which – especially through gentrification – is generally higher than the rent in an industrial estate).

While all retails have to cover these costs, kinky products come with the same challenges as luxury goods: They are not essential needs but part of the self-actualization so among all the other purchase possibilities they generally speaking rank amid the lowest in priority. Furthermore, once bought, the likelihood of purchasing a similar good again soon, is low compared to other products. So all the costs mentioned above need to be covered by products which are not bought often and are marketed to a niche.

For that reason, the profit margin of most kink products compared to luxury goods which ranges between 60% and 150%. This sounds like a lot, but if you take off the value added tax (in percentage points!) and take into consideration that the average receipt is relatively low because the most common purchases are cockrings, nipple clamps and lube, the profit is not that high.

The S10 Hooded Gas Mask: A good example how Labor and Material Costs increase the Price of a Pervertable

So, how does this relate to the two opening examples? First let’s talk about the Clonezone sale. The initial tweet readUp to 75%”. The word “up” is important. I went to webpage linked in the tweet on Jan 21st at 6pm and the average discount over all offers was 26.11%. At an average cloth retailer you will get a bigger discount rate at an end of season sale. Looking at the profit margin from the last paragraph and taking into consideration the VAT, the products are not that outrageously overpriced as the 75% discount would imply but priced margin-wise in the neighborhood of average department store or luxury products.

The Mister B Nipple Claws are actually a good example to illustrate why kink products are not as overpriced as they first might appear. If you wanted to make your own Nipples Claws you would need two diamond prongs which cost £9 including shipping and chain and the two bails for approx. £2. The labor time for drilling, deburring and soldering will take about 10 minutes which will cost approx. £4. So a self-made Nipple Claw would cost you £15 – not including tool depreciation and maintenance costs, the labor costs for purchasing the materials and the hypothetical costs of defective work. Taking into consideration scale effects, the Nipple Claws will have a purchase price for Mister B of £10. But Mister B is not only a multi-channel retailer, but also a wholesaler. They need to price their products so they can sell it to other retailers with a profit and they must be able to make a profit covering all the costs of their own business.

The Mr S Four Buckel Restraints and Bishop Head Harness. Two of the probably most knocked-off Piece of Bondage Gear.

While I am on the subject, I want to address a third aspect I often get asked: Why are toys from Bad Dragon, Square Pegs or Oxballs so expensive? Why buy the original products from Mr S or Regulation when there are cheaper version of them from Asia on eBay?

  1. Raw Material Price: Premium sex toy maker use premium, but thus more expensive materials. Silicone for example needs a catalyst which can be the inexpensive metal lead. But for humans, lead is an highly toxic material so body-safe products should use the catalyst platinum which naturally is more expensive. Most leather from Asia is dressed in a way which does not satisfy European or American safety standards. Potentially dangerous chemicals and processes are used among which the Chrome-6 allergy is the most common yet the most “harmless”. Since most leather pieces designed for BDSM are worn on the bare skin, these chemicals are more easily absorbed through body warmth and sweat than when the leather is used to make a cheap leather jacket which has a cloth lining.
  2. Liability Risks and Customer Loyalty: The potential harm through cheap raw materials is only one part of potential liability risk. When selling bondage gear for extremer scenes like suspension, the production quality has to be so good, that an avarage piece being sold must be able to good enough to satisfy safety requirements even when assesed in court.
    Because established companies have become a brand of their own. The customer expects a certain level of product quality. Otherwise through the small size of the kink community, a bad reputation quickly spreads which can easily get a company into big economic troubles. This kind quality control causes higher costs through more thorough manufacturing, quality testing of samples or all products and higher cull.
  3. Lack of scale effects: Most kink products are not made in large quantities. A type of bondage gear is usually only manufactured two or three pieces at a time because the capital tie-cost would be too high to produce them in bulk and just store them. Through the large number of different color and pattern options, firmness degrees and extras, each Bad Dragon toy is individually made. Despite the basic technique of making leather or polymer toys is the same, there is no real chance of gathering much experience making the individual model so there are only little scale effects (for example increased manufacturing speed and reduction of defective work).
  4. The Prototype of the Mountain Drake Dildo, submitted by user Xan to the Bad Dragon Labs

    Labor costs: These companies are usually located in the western world and there in areas with high living costs like London or LA. Through social security systems and generally high living costs than in developing countries, the labor costs of skilled craftsmen like leather tailors are considerably higher causing higher product prices.

  5. Research and Development: The more elaborate the product, the more complex the design process is going to be. For example: Oxballs uses 3D printer to rapid prototype their new toys, Bad Dragon has an entire community dedicated to product design, not to talk about how difficult it is to create a sowing pattern for ergonomically designed bondage gear. All these efforts to design new products costs time and thus labor, sometimes required special equipment (3D printer, CAD programs, etc.) and expensive raw materials.

I know that sex and kink toys are expensive and that there are always more toys a kinkster wants than he can afford. But I hope this little blog entry illustrated well why the products we perverts yearn for are most of the time worth the price in the store.

Anal Toys 101

Finding the right anal toy and keeping it in good shape so it lasts for a long time can be a bit of a challenge. In this 101 I talk about what to consider when buying an anal toy and how to care for it properly.

Buyer’s Guide to Anal toys

There are many aspects to consider when choosing an anal toy. Especially when you are buying your first one and have not developed personal preferences yet, giving each aspect some thought is a good idea because a good anal toy is quite an investment. But if chosen wisely will bring you fun for years to come.

Material

Deciding out of which material your new anal toy is going to be made is the first step when choosing it because the material properties impact many relevant aspects of anal play.

Material composition

This is the most important aspect of choosing a toy. In the old days before EU regulations and custom testing imported goods, toys which I would not have recommended to put up your butt were widely available!

The inside of your colon is basically one big mucosal that will happily absorb whatever the lube (especially water-based lube) washes out of the toy’s material. Thus I recommend only purchasing toys which are manufactured in the EU or USA where dangerous plasticizers like phthalates or lead as a catalytic agent for silicone are forbidden. Just to be safe look for the label “Platinum Silicone” or “Phthalates Free” when choosing a toy. At the end of Buyer’s Guide there is a list of manufacturers I personally source from if you want a recommendation.

Lube

Not every lube can be used with every material. Some lubes will actually cause to disintegrate your toy. Thus depending on your lube preferences you have to choose the toy material.

The following chart shows which lube can generally speaking be safely used with which material. Of cause individual material composition can lead to unexpected effects. If you want to err on the side of safety only use water-based lube.

Water-base Lube Silicone-Base Lube Hybrid Lube Oil/Fat-Base Lube
Silicone X X
PVC/ Vinyl
Rubber X
TPR (✔) (✔)
Other hard Plastic
Wood
Glass
Metal

The Square Peg Charlie Horse Wiggly in Supersoft Bronze from Regulation

Firmness & Surface Smoothness

While glass, metal and wood are always hard, the plastic ones come in different degrees of firmness. With the latter group the thickness is also influenced by the thickness. The thicker a toy the harder it will feel.

Which degree of firmness is good is depends on the usage situation. For training your ass a softer toy is better because it adjusts a bit to the sphincter. For wearing a toy for an extended period of time a harder material is better because the sphincter will adjust to the form of the toy which is more comfortable in the long run. Also with hard surfaces the likelihood of skin folds and thus a pinching sensation decreases.

The firmness also impacts the structural integrity. The firmer the toy the easier it will stand up by itself. This is especially important then you want to ride or sit on a toy. If it is too soft, it will collapse.

Furthermore the surface structure is important. The smoother the surface the easier the toy glides in and the easier it will be to clean.

Pervertables

A quick word on pervertables: There are wooden, metal and glass objects which are not made for anal play but are being used for it, most prominently baseball bats or batons. Before inserting them into your rectum make sure they are deburred and 100% smooth! Especially which with wood it is imperative that is has a sanded and treated surface! Getting a splinter into your colon is always a reason to rush to the ER! As for glass objects, especially vases and bottles: Keep them out of your ass! The glass used to anal toys is a special type of glass that almost never breaks and glass anal toys are always solid. The injuries caused by shards of broken glass inside your rectum can be lethal!

The Bolder Stoll Doll from Regulation

Toy Form Factor

There are two major form factors: Dildos, which are compared to their thickness relatively long shafts with a tapered ending for easier insertion, and plugs, which are shorter and between the maximum diameter and the base taper again so they can stay inside the butt.

Dildos

Dildos are probably the oldest sex toys humans invented. Stone penises as old as 28.000 years have been excavated. They induce a friction sensation on the nerve endings inside the sphincter while sliding in and out and at best hit the prostate. Depending on the glans’ shape there can be some stretching sensation.

Dildos come in two varieties. The first one are realistic dildos. They mimic the penis shape of humans, animal or anthropomorphic beings. This means the shaft is textured with veins which intensify the friction and thus the sensation. At the bottom end most of the them feature a base shaped like balls. The second variety are shape dildos. They are bullet or torpedo shaped and lack natural texturing.

The Square Peg Depth Probe from Regulation

Somewhere between dildos and plugs are shape dildos which consist of a series of bulges. The most extreme form of this form are anal beads. They are a series of balls connected by a string or a tubes which are inserted into the ass and then slowly pulled out. Of cause these toys aim to create a stretching sensation rather than a friction one.

A special form of dildos are so call depth trainers, also commonly called colon snakes. They are long (at least 35cm long), made out of flexible materials and don’t have much texture; a depth indication scale at most. They are designed to seduce the second sphincter to gradually open up to prepare for deep fisting.  Since this sphincter is not used to physical stimulation and unlike the anus can’t be relaxed purposefully, training it takes some time. So don’t rush it!

The Oxballs Pig Hole Deep from Mr S

Plugs

The shape of a butt plugs is best compared to the bottom half of a sand clock. From the tip they gradually increase in diameter and then – depending on the plug – either taper again or go directly into a short neck which is attached to a base. Through the gradually increasing diameter the main sensation of plugs is a stretching one.  So plugs are good to slowly accustom to and train the sphincter to a certain diameter.

A special form of plugs are hollow or tunnel plugs. Their outside form is like a butt plug but instead of being solid they have hole in the middle. Through the opening in the middle the tip is dull. So even if you can take the maximum diameter of the plug you might not be able to take it or only after a long pre-stretching. The hole is useful for many things. Through it lube or other liquids can be poured or the closing function of the sphincter can temporarily be taken away. The plug also protects the nerve endings in the sphincter from friction. Thus hollow plugs are especially useful in combination with depth trainers. Such plugs shield the anus from the friction sensation allowing the bottom to focus on what is happening at his second sphincter. When the tunnel plug is made out of a stretchy material (and is large enough) it can be used to fist through it making a formally too small interesting again or put it over a standard butt plug to increase its size.

With the increasing popularity of pet play there is a growing market of tail plugs. Instead of a base an appendix mimicking the look of an animal’s tail (most common are dog and pig tails) is attached to the plug’s body.  When choosing a tail keep two things in mind: Don’t buy a too small plug section because if it slides in too easily it will also slide out easily causing you to lose the tail when walking or wagging. Furthermore the mass ration between the plug and the tail should not be too much off. The center of gravity should be at the plug otherwise there is also the danger of the tail popping out easily. Tails are also popular with switchers not into pet play. When fucking somebody the tail will develop an momentum which is transferred to the plug section which than stimulates the prostate.

Finding the Right Size & Form

The following factors determined first if you will be able to take the anal toy and second how much you will enjoy it.

The Domestic Partner Crack Attack from Regulation

Maximum Diameter

Usually 3cm to 4cm is a good size to start out anal play. As you progress to bigger toys I recommend going up in steps of 1cm to 1.5cm increased maximum diameter. This is enough of a challenge yet you get the satisfaction of conquering the toy after a couple of days to weeks depending on how thoroughly you train. I know that this is costly by trying to get a toy in for weeks and always failing is very frustrating!

Slope

The slope of a toy defines how quickly the diameter from the tip on increases.

Even though the sphincter at the anus can somewhat voluntarily be relaxed it still is a muscle humans cannot control completely. It needs to be seduced to open up and in order to establish a certain training level actually carefully (!) stretched like every other muscle. Thus generally speaking steeper slopes are better because they allow the sphincter to open up more gradually. Especially when you are a novice stay away from toys with large dull tips because it will just press against the sphincter and it won’t open up. But even with a well-trained ass you will encounter toys that diameter wise are not really a challenge yet you won’t be able to take due to a weird slope. Sadly there now way to know before the purchase with which toys this is going to be the case so please be prepared for one or two useless purchases.

At butt plugs there are two slopes to look it: First the one before the maximum diameter which I just talked about. The second one is the one behind it. It defines how easily the toy comes out again. When you want to train your sphincter a steep slope is preferable. Once inside you can slowly fuck yourself with the plug, enjoying the stretching sensation. If you want to wear the plug for an extended period of time a duller to non-existing slope is preferable because it makes involuntarily popping out more difficult. However please keep in mind: When keeping a plug in, the “warm-up” effect of pushing it in slowly fades so seducing your sphincter to open up and release the plug becomes increasingly more difficult when keeping it in for long.

The Square Peg Happy Hour from Mr S

Position of Widest Diameter

Especially when you progress in training the position of the widest diameter becomes an important aspect to keep in mind. If you stick with a steep slope and increase the diameter the location of the maximum diameter moves further away from the tip so you have to insert more length for the maximum stretch. Since the colon is a quite small body cavern you might not reach the neck or even the maximum diameter. From a psychological point of view this is bad when training because inserting a toy completely fills you with a sense of accomplishment and giving you an opportunity to rest. This is usually a boost of eagerness to train further. Constantly failing on a plug is quite demotivating.

Texture

The texture describes the surface of a toy beyond the material properties (see: Firmness & Surface Smoothness). Since texture increases the friction of a toy it makes the insertion more difficult. So a textured toy with a diameter you usually take easily might not fit afterall.

In the section about natural dildos I have already briefly talked about natural texturing. They comprise of veins, the molded glans and foreskin and when we look at anthropomorphic toys scales, etc.

Detail of the Convex Shape and the Heavily Textured Surface of Apollo the Chimera

On shape dildos and plugs these three texture patters can be found (in ascending order of intensity): Groves, bumps and ridges. Which form delivers the best sensation is very individual. But a good rule of thumb is: the higher the texture is risen the stronger the stimulation. This of cause means that these toys are meant for play when the hole is already relaxed and well played with so it is not about the stretching (sensation) but about teasing the nerves in the sphincter. Please keep in mind that this form of play can wear out an ass quickly so be prepared for the scene to end rather sooner than later.

Extra Features

Sometimes toys come with extra features for a more intense or varied play. The most commonly found extra are sucktion cups. They enable you to temporarily securely attach the toy to a smooth surface (tiles are best for it) using vacuum. This is nifty feature when you really want to ride at toy so it doesn’t slip away.

For training the sphincter or creating a feeling of being stuffed without being able to take large diameters inflatable toys are useful. Once inserted you can pump them up in order to increase the diameter. I recommend buying only inflatable toys with a solid core for easier insertion.

Detail of the Base with Suction Cup Feature

A less commonly found feature are cum tubes. At the tip of the toy there is a small opening onto which a tube is attached. At the end of this tube is a syringe filled with a cum like lube. If you pus the end of the syringe the cum is getting splashed into the colon simulating an ejaculation. As nifty and unique as this sensation might be, a cum tube makes cleaning and drying of the toy more difficult.

For added stimulation some anal toys feature a vibrating function. When you are using quite hard toys this sensation can also be achieved by pressing a magic wand against the toy’s base. Another added stimulation is e-stim. Please refer to my in-depth review of e-stim plugs here for more information.

Personal Recommendations

This is a highly subjective, certainly not complete list of brand and retailers where good anal toys can be found. From these I source my anal toys from because I trust them for their product safety and quality.

Caring for your Anal Toys

Cleaning & Safer Sex

From a Safer Sex point of view a toy should either be used only by one person or covered by a condom. While the first is unlikely if you are having an active “social” life, the latter is unpractical as soon as it comes to toys larger than an L size penis. So cleaning the toys the right way is essential.

To clean your toys after play fill the sink with water between 40°C and 50°C, add dish soap and let the toy soak for approx. 15 minutes. I recommend using dish soap without perfume or lotion because these additives are bad for rubber and some PVCs. If you have used very thick water based lube add salt to break down the lube. At the soaking scrub the toys with a soft brush and rinse the soap water off. As a first step of sanitizing fill the sink again with hot water, add vinegar-based cleaner (possibly organic because you want to shove the toy up your butt again) and let it soak for a quarter of an hour. The acid in the vinegar will also deal with most of the unpleasant smells. Rinse the toy off and let it dry. Finally spray the toy with a sanitizer. The agents in the sanitizer can make glossy surfaces dull so you might want to try it on the base where the blemished surface is inconspicuous.

With some materials other means of sterilization are also possible once the lube has been washed off.  Metal toys can be flamed or autoclaved; the latter is also possible with high quality silicone toys.

A common question is how to deal with discolored toys. Sadly this effect is irreversible and simply comes with ages of plastic toys. To avoid it, buy only black toys.

Storage

In order to have long lasting fun with your toys keep some simple storage rules in mind. Always clean the toys after using them. The lube or body fluids otherwise can foster chemical reactions which might harm the toy. The storage place should be dry and well ventilated especially when you are storing toys from different manufacturers or made out of different materials together. The toys must never touch! The different plasticizers used by different manufacturers and materials can cause the toys to dissolve when touching or the air being filled with them. If the process started (an area getting sticky or gooy) it is too late. Sadly the process is irreversible and sooner than later you have to throw away the toy. Especially soft toys should be stored upright (or in case of depth trainers loosely rolled up) otherwise they might get permanent creases.

Christmas Gift Tip 1: Kinky Chocolate

Following the last two years tradition for the next four Sundays I am going to publish some Christmas Gift Tips for the kinkster who believes that he has everything.

Paul McCarthy's Christmas Tree made out of Dark Chocolate © Mademoiselle Chocolate 2014

Paul McCarthy’s Christmas Tree made out of Dark Chocolate
© Mademoiselle Chocolate 2014

Some of you might remember the sculpture of a big green inflatable buttplug called “Christmas Tree” put up at Place Verdome in Paris in October by artist Paul McCarthy. Sadly this piece of art was soon destroyed by a humorless and dull person. As a form of revenge Paul McCarthy opend up an exhibition at Monnaie de Paris called “Chocolate Factory”.

Santa holding a Tripple Ripple Christmas Tree made out of Dark Chocolate © Mademoiselle Chocolate 2014

Santa holding a Tripple Ripple Christmas Tree made out of Dark Chocolate
© Mademoiselle Chocolate 2014

There are chocolate versions of his “Christmas Tree” or Father Christmas holing an… ehm… triple ripple version of the Christmas tree. For all people who can’t travel to France to get their dark brown treat you can order them online at Mademoiselle Chocolate. They cost 50€ for either the tree or Santa Claus or 90€ for the set.

IKEA Proppmätt Paddle/ Chopping Board

Vendor: IKEA

The IKEA Proppmätt Paddle/ Chopping Board

The IKEA Proppmätt Paddle/ Chopping Board

A couple of weeks ago I was strolling through IKEA with a kinky friend, talking about a spanking scene when we walked through the kitchen department and I started to wonder why there was a wood paddle on display in all the kitchens (yeah, I know, I have a dirty mind). So I picked up one to see how well it performs in the playroom.

Construction

Being actually a chopping board it resembles the form of a traditional one: It has a body which measures 14.5cmx19cm and a handle which is 4.5cmx10.5cm. The sides of the paddle are not straight but have a chamfer which makes it surprisingly easy and comfortable to hold. In the top quarter of the handle there is a hole through which a leather strap can be put for a hand loop.

Detail of the unfinished wood which can be improved by sanding

Detail of the unfinished wood which can be improved by sanding

The paddle is made out of 16mm thick solid glued beech wood and weights approximately 400g. Having been produced for cooking the surface is surprisingly smooth but just to make sure I would recommend using fine sandpaper on it once or twice especially on the chamfer. The wood is also untreated which will make it hard to disinfect and it will easily absorb sweat, lube, piss or other fluids in your playroom. You can prevent the latter by oiling (you can use standard olive oil for it or take other professional wood oils for coloring the wood) or wax it. In order to make it disinfectable you need to put a durable protecting coating onto it for which I would recommend going to your local hardware store and ask an expert.

Finally a piece of advice when buying one: IKEA produces good quality for the price they are asking so take a good look at the piece you are picking up if it isn’t damaged. I didn’t and a bit of wood cracked at the drilling. It doesn’t affect the using of the paddle but doesn’t look as good as it could.

Playing with it

The IKEA Logo can easily be erased by sanding

The IKEA Logo can easily be erased by sanding

I really enjoyed playing with this paddle. It lays good in the hand and has just the right size to still be able to hit individual body parts like ass cheeks or thighs. The impact sensation has some variety in it: Being on the heavier side of impact toys it can produce some thud when hitting with little force. However having a hard surface and nearly no flex in it as soon as you put some force into your blows it stings as hell. It colors the skin fairly quickly but the red fades away quite soon – if you been modest with your hits. I would call this toy a bruiser because it left some remarkable and one-week lasting bruises on three subs without having the intention of doing so.

The negative side of IKEA quality: A cracked drilling

The negative side of IKEA quality: A cracked drilling

Since this paddle has not been designed to be used as an impact toy, it has some shortcomings. The biggest is that it is hugely imbalanced towards the body. You need a lot of practice and strong muscles to perform an entire impact scene without tiring out your wrist.

Despite some shortcoming I would recommend this paddle especially for people just getting into impact play. It costs less than a coffee at Starbucks and performs surprisingly well if you approach it carefully and take your time to explore slowly the potential of this toy.

Conslusion: A fairly good small paddle for an incredible price
Pro Cons Where to get Price
Good size Not balanced IKEA 3€
Very inexpensive Need some additional treatment
Takes practice to get desired sensation